Real Estate Video Production

Your Property Launch Is in 6 Weeks—And Your Marketing Still Shows Renders

The sales gallery opens next month. International investors are flying in for the preview. Your competitors have cinematic property videos that make their developments look like movie sets. And you're still working with CGI renders that looked impressive in 2019.

Real estate video production in Dubai that sells properties. Aerial cinematography, lifestyle marketing, and property walkthroughs that make prospects feel they're already home. Multilingual versions for your international buyer base. By the end of this page, you'll know exactly what property video marketing should look like—and what it takes to create it.

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5+ Languages
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Licensed Operators

Why Do Dubai's Top Developers Invest Heavily in Video Marketing?

Real estate in Dubai isn't sold—it's experienced. Your buyers aren't local. They're in London, Mumbai, Moscow, Shanghai, Riyadh. They can't walk through your development before deciding. Video is the next best thing to being there.

The developers dominating Dubai's market—Emaar, DAMAC, Sobha, Omniyat—all invest significantly in video content. Not because they have money to burn, but because video directly correlates with sales velocity. A study by NAR (National Association of Realtors) showed that properties with video receive 403% more inquiries than those without. In Dubai's competitive off-plan market, that difference determines which developments sell out and which struggle.

Real estate video production in Dubai serves multiple functions: social media content for reach, website hero videos for engagement, sales presentation material for closings, agent tools for individual listings, and international marketing for overseas roadshows. A comprehensive video strategy touches every stage of the buyer journey.

Real Estate Video Formats

Aerial Cinematography

Drone footage showcasing developments in context—skyline positioning, waterfront access, infrastructure proximity, community overview.

Property Walkthroughs

Cinematic tours that guide prospects through spaces, highlighting finishes, views, and livability—not just architecture.

Lifestyle Marketing

Aspirational content showing life in the development—amenities, community, experiences. Selling the dream, not just the unit.

Location Films

Neighborhood context—schools, shops, leisure, connectivity. International buyers need to understand the area, not just the property.

What Does Real Estate Video Production Cost in Dubai?

Property developers budget for video alongside renders, brochures, and sales galleries. Understanding price ranges helps you allocate appropriately.

Individual property videos: AED 8,000-20,000 per unit. Suitable for premium listings needing dedicated content. Includes walkthrough, aerial context, basic editing. Turnaround: 1-2 weeks.

Development launch packages: AED 50,000-150,000. Master brand video (3-4 minutes), aerial coverage, lifestyle b-roll library, multiple format outputs for social/web/presentation. Turnaround: 4-6 weeks.

Comprehensive developer campaigns: AED 150,000-400,000+. Multiple developments, ongoing content creation, multilingual versions, international market adaptation, 3D visualization integration, sales team content tools. Often structured as annual retainer relationships.

Off-Plan Marketing: Video for Properties That Don't Exist Yet

Your development isn't built. There's nothing to film. How do you create compelling video content for off-plan sales? This is where Dubai's real estate video production gets creative.

CGI and visualization: Working with architectural renders, we animate flythrough experiences. Camera movements, lighting changes, and lifestyle elements transform static renders into immersive video. These aren't slideshows—they're cinematic experiences.

Location filming: The development may not exist, but the location does. Aerial footage of the plot, surrounding neighborhood, views from the future building height, sunrise/sunset captures. This real footage grounds the CGI content in tangible reality.

Show apartment documentation: When model units are ready (often 12-18 months before completion), we capture the actual finishes, layouts, and quality. This becomes the most powerful sales tool—real visuals of what buyers will receive. Schedule this filming before the show apartment gets worn from viewings.

Multilingual Property Videos for International Buyers

Your buyer sits in Mumbai, Moscow, Beijing, or Riyadh. They don't speak English—or English isn't their preference. Multilingual video production isn't optional for Dubai's international real estate market.

Languages we produce regularly: Arabic (Gulf and MSA), Russian, Mandarin Chinese, Hindi, French. These cover the majority of Dubai's international investor base. Other languages on request.

Localization approach: Voiceover replacement with native speakers is standard. Subtitle versions are budget-friendly alternatives. For premium productions, we adapt messaging for cultural resonance—what motivates a Russian investor differs from what motivates a Chinese family buyer.

Platform optimization: International markets use different platforms. Chinese buyers want content on WeChat/Weibo, not YouTube. Russian investors respond to different calls-to-action. We produce format variations for platform relevance alongside language localization.

Launching a Development?

Let's discuss your launch timeline, target markets, and content requirements. We'll scope a video strategy that supports your sales objectives.

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Drone Cinematography for Dubai Real Estate

Aerial footage isn't optional for Dubai property marketing—it's expected. Buyers want to understand positioning, views, and context that ground-level video can't provide.

Permit requirements: All commercial drone operations in Dubai require DCAA (Dubai Civil Aviation Authority) permits. We maintain standing permissions and licensed operators. Attempting unpermitted drone flights risks legal consequences and production shutdown.

Coverage capabilities: 4K/6K aerial footage, hyperlapse sequences, reveal shots, tracking movements, and high-altitude establishing shots. Sunrise and sunset golden hour for premium light. Night operations possible with specialized equipment and additional permitting.

Restricted zones: Some of Dubai's prime real estate areas (near airports, government buildings, certain free zones) have drone restrictions. We navigate these with proper authorization or ground-based alternatives. Check restrictions before promising aerial content to stakeholders.

The Bottom Line on Real Estate Video Production in Dubai

  • Real estate video production in Dubai ranges from AED 8,000 per unit to AED 400,000+ for comprehensive developer campaigns
  • Properties with video receive 403% more inquiries—in Dubai's competitive market, this difference determines sales velocity
  • Multilingual production (Arabic, Russian, Chinese, Hindi) is essential for international investors—Dubai buyers are global
  • Off-plan marketing combines CGI visualization, location footage, and show apartment documentation—plan for content at each phase
  • Drone cinematography requires DCAA permits—work with licensed operators who maintain proper authorizations

Your Properties Deserve Cinematic Presentation

International buyers can't visit before deciding. Show them what they're missing.

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