Pelikan
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Brand VideoConsumer Goods

Pelikan

Video content production for a 185-year-old heritage brand, combining traditional craftsmanship storytelling with modern video formats.

185+

Years of brand history showcased

300%

Increase in video engagement

Multiple

Long-form and short-form content

3

TikTok, Instagram, YouTube

Campaign Content

See the content that drove the results.

Services Provided

  • Brand Video Production
  • Product Videos
  • Short-Form Content
  • Heritage Storytelling
  • Social Video

Platforms

TikTokInstagramYouTube

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Overview

Pelikan, founded in 1838, is one of Germany's most traditional manufacturers of writing instruments. We produced video content that bridges their rich heritage with modern digital audiences, including product videos, brand storytelling, and social media content.

Our production showcased the craftsmanship behind their iconic fountain pens while creating engaging short-form content for younger demographics.

The Challenge

Heritage brands need to honor their history while staying relevant to younger audiences. The video content needed to feel authentic to the brand's 185-year legacy while being engaging on modern platforms like TikTok and Instagram Reels.

Our Solution

Our video production approach combined heritage storytelling with modern formats:

Brand Heritage Films: Documenting the craftsmanship and history behind Pelikan products
Product Showcase Videos: High-quality close-up photography of writing instruments
Short-Form Content: TikTok and Reels-optimized vertical videos
Behind-the-Scenes: Manufacturing process documentation
User-Generated Style: Authentic-feeling content that resonates with digital audiences

Client Feedback

"They captured our heritage beautifully while creating content that resonates with today's digital-first consumers."

B

Brand Manager

Pelikan

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